Playable ads are the future of the advertising industry. It is so because of their interactive designs and dynamic functionality. It can keep users engaged in the app. It is one of the main reasons that the advertisement industry is shifting towards it. There are some points which are essential elements to
Make A Playable Ad Successful.
- Keep The Looks Catchy
The playable ads can be designed in such a way that their colour and design look appealing. There are plenty of tools available in the market which can do so. It makes it necessary to use this tool to its full potential. It is so because advertisement is an industry of cut-throat competition. If you do not use all available resources, someone else will do It.
- Dynamic Functionality Must Work Properly.
The playable ad units have dynamic functionality in them. Dynamic functionality is a feature that can make you add buttons to the ad. These buttons can be used for any purpose. It can be a tap to play button which will redirect the user to the app in the play store, etc. These buttons are a great feature of playable ads as it saves that little extra effort of the user to exclusively download the app.
Sometimes it happens that these buttons do not work properly. It can be a great issue for users, and this can decrease the engagement rate.
- Keep The Content Simple
Suppose you create a playable ad with great design and functionality. But you compromised what’s inside the ad. Your plot is too large that it starts feeling boring to the viewer or too small that it is unable to convey sufficient information. So the point is neither to keep the ad too large to try to explain the entire app nor too small.
- Using It On The Right Platform
The Factor on which platform you are putting it on is also essential. For instance, Facebook is a great platform to put your mobile playable ads on. It is so firstly because it has over more than a billion users at present. So you can target a massive user pool. More number of viewers also means more number of people who will download your app. Apart from the increase in the number of users, the quality of users will also increase. You can have users across the globe. It can help you in unexpected ways.
It can help you bring more sponsors for your app. You can also make some improvements to the app by rectifying the problems faced by overseas clients.
- Learn From Others
Playable ads are used by a lot of social media advertising companies. Try to learn from those who are ahead in the game. Try to observe the colour patterns they use, animation effects, or the way they frame the ad’s functionality. It is always good to have some extra knowledge in your bag to stay ahead in the game.
- Keep Yourself Equipped With The Latest And Useful Software’s
The market is rushed with new tools to make playable ads every day. It is good to keep on trying new tools, whether these tools have something of your benefit. It is important to do so because clients get attracted to the company with new technology. So to step up your game, keep trying the latest software.
Myths Regarding Playable Ads
It is a myth settled in the market that playable ads are suitable only for advertising games. It is one of the biggest misconceptions about payable ads. Playable ads are highly flexible in terms of content. All you need to do is frame a plot accordingly. Try to use and colour and animation effects in accordance with your product. Once you come up with a good plot, you can use this ad category for advertising any product you want.
If we see from the point of view of advertisement then playables are not at all costly to make. All you need is the proper software and skills. If you have both of them, you can very easily create an effective playable time in very little time. All you need is to put in some time and effort to learn the skill.
Playable adsare really easy to make and can be highly useful. It can engage in traffic on your app and can bring a huge volume of traffic too. This kind of ad is way more superior to other categories of ads. Its features and interface make it a very good choice.