Have you ever come over an advertisement that will let you play the game in the advertisement itself? When you are using any application or game on your mobile phone, you get to see some advertisements. These ads let you play the game in itself without taking you away from that particular platform. These ads are known as playable ads. In the year 2013, almost all the industries were thinking about the new kind of advertisement due to bulk ad blocking globally.
This blocking of the ads is that the advertisers found that these ads are boring, and the viewers are unable to connect properly with the advertisement. It made all the marketers and the advertisers worldwide rethink their ads, and they have thought of the ideas of these playables.
What are the playable ads?
If we talk about playable ads, then it is defined as the type of advertisements that are available in the market which provides the viewers with a snippet of the game. They can enjoy the game in the advertisement and get to know the basis of that particular game. These are also known as micro games, which are like watching the trailer of a real movie. There is a call to action button present at the end of the advertisement, which you can opt for if you liked that game’s concept.
The length of these playable ads is hardly 1 minute. No ad is made longer than that, but it can also be as short as 15 seconds on the shorter side.
The important part that some advertisers still use these ads is that the user loved the concept of these ads and interacts with these advertisements. These ads not only provide the overview to the person viewing but also engage the audience viewing it.
The three major components of the playable ads
The advertisers and the marketers who design these advertisements have to put in a lot of hard work and creativity in playable ad units. If we talk about the advertisement in detail, three major components are present in a general playable ad. They are discussed below.
- The tutorial portion
The tutorial portion is the first component of the advertisement that you will see in this ad. As the name suggests, this part of the ad shows the player how to play the game. There is a small video shown to the viewers by which they will get to know the plotting of the game and how this game works? The marketers show all this in just a time frame of 10 to 15 seconds.
Now there are many things to show to the viewers that this part of the advertisement takes up most of the time. It is also the advertisement’s landing page, which is not liked by the viewers; they will jump off. That is why, in this portion, every developer thinks of putting in the maximum effort.
The next part of the mobile playable ads is the gameplay. After the tutorial part, if the viewer still connects with the advertisement, they will be given an offer to play the game and see how it feels. In this, the gameplay of around 40-45 seconds is set up by the advertisers. You will play the game and feel like you are playing the game.
All the graphics and the game’s working will be the same as you are about to get in the real game. Sometimes it can be an ad for a camera application in which you can click some funny pictures of yourself and see how it works.
- The thank-you ending page
The ending page is the last portion of the playable advertisement to see if you have completed the gameplay. In the ending portion, there is a page shown to you, which mentions that we are very grateful that you have stayed connected with us during the advertisement journey. Along with that, there are two calls to action buttons. The first one state that downloads the game, and the other one calls for the exit.
Many viewers see these advertisements and click on the download button. They are directly taken to the play store on the page of that particular application.
The final words
These are the new age mobile advertisements that have changed the world of ads. Not just mobile apps, a person can also get to see the facebook playable ads. These are also the playable ads but are placed n the Facebook platform due to the abundance of the audience present.