In today’s world, as technology evolves, everything evolves with it. The same goes for the marketing and business sector. New ways have emerged to advertise the products which industries are making. And advertising through the internet is essential and crucial for businesses.
Advertising through the internet provides a great way of promoting businesses as internet-based advertising is customer-specific, less expensive, and more advanced.
There is a new way of advertising that is playable ads. Like many others, it is also a digital form of advertising inserted in the context of the product you are selling.
What are the playable ads?
You can consider them as “the short experience of a particular product,” regarding the product you would love to purchase. These products can be anything like a movie, game or software, etc. These ads provide you a hands-on experience of the product you want to own. You can call them a micro version of the product or the real product’s service.
For the success of these playables, they need to stand out in the crowd; taking example of a mobile game, the game’s ads should look and exciting enough for the user, but not exactly the game; these ads should be light.
Factors that play a vital role in creating a buzz
Companies must remember that creating a large number of playable ad units is not enough to sell your product. It has to be fun, run for a short period of time, consume less memory of the system, and take significantly less time to process. I’ll enlist a few points about how these ads help in creating buzz around the potential customer.
Simplicity: according to the surveys, these are the highest performing ads and keep their gameplay mechanics simple. These ads provide an interactive experience of the game/app to the audience and make them familiar with what the app offers even before they install it. It gets easy for the customer to understand what the app/game is all about without having to spend their data or space of the system.
The ad introduces a consumer with a tutorial to the mini-game, which short and also on point. In about 3 seconds, the tutorial gets over and gives the consumer an idea about the game.
Despite being a mini version of the game, the ad gives users a glimpse into the game’s real gameplay. In 10 to 20 seconds, the user is confident to decide whether the game is interesting enough to be installed.
- At last, comes the end card. After the ad is over, it plays a clear call to action, giving the option to install it.
- These ads are not very complicated: these ads are not too complex or somewhat challenging to score, do not introduce all the features, and do not add something new for the first time for the users to learn, which could be time-consuming or might make the users lose interest in downloading.
- These ads hold attention: Playable ads put users through a challenge enough to hold their attention. Don’t frustrate users or take precious much of their precious time. These ads are based on the belief that humans seek instant gratification, and winning makes them feel real good.
- It forms a relationship: these ads build a relationship between the consumer and publisher by giving a beforehand experience.
- Transparency: many times, the game or app is not what it promises to be, but in the case of these digital ads, these are pretty transparent in the manner of services the product will provide. This builds trust between consumers and publishers.
These ads have their presence across every system out there, from computers to mobile. On mobile phones, these are known as mobile playable ads.
These ads are a great way to advertise the upcoming apps and games, as the trends show the conversion rates are higher in the case of Playable ads.
They passed the test of time successfully, and it was the gaming industry that tested the new format in the beginning and proved the digital form ads beneficial. Now it’s time for other industries to take advantage of the digital form of the ads.
It’s a matter of time this format of ads will take over other formats of advertising. Even now also you can find them in every app’s free or trial version.
It’s no secret that the digital form of the ads is the future of advertising, and humans should get accustomed to it.