An advertisement is a short form of detailing about a project displayed to the peoples in various formats. Nowadays, mobile game ads are gaining popularity very much. Games developers use this advertising strategy to make money and get paid by showing the ads to their users. And most players or gamers are happy with the short gaming model in the present life.
Games ads provide a lot of benefits to the developers and the user. Like earning money by monetization, you do not need to download the complete game for testing, and many more. There are different genres of mobile gaming ads that can be shown to the user at the start of a game or between the playing. And Advertisements can be shown in several forms like rewarded video ads, playable ads, offerwall ads, interstitial ads, and many more.
Using such a way, a developer or a gaming company can also increase their revenue and growth in the market and get a big audience at their platform. It is beneficial for the users to get short and pointed information about the game and its feature and functions. More details about the advantages of the mobile game ads are broadly discussed hereunder.
Advantages of gaming advertisement
There a wide range of the benefits and advertisement and some of them are talked in the below section-
- Generate revenue
It is not possible to earn money by playing games for developers. Here, monetization techniques help a developer company to generate a fair amount for their growth and improvement. By this process, whenever a user clicks on the mobile game ads produced by the gaming agency on the user’s smartphone screen. Every click produces an appreciated amount in the bank account of the owner organization.
On average, US$50-US$100 eCPMs can be generated with such techniques. Although it depends on the developer how much they want to show their ads to the right players, which will tap on their produced ads. It takes some amount of money in the advertising, but its return is very high about four times. The monetization process is a straightforward procedure and can be done on a suitable online platform, and it does not require any consumption of the money. Game ads will help a developer to be financially and economically strong.
- Amplify in-app purchases
It’s the best way to provide information to the users about the games’ several purchases and benefits. A business can provide information and offers through mobile game ads. For improving an advertisement, the business can hire an ads tech expert for an upgrade in the previously running ad.
Like if a player is a game lover and used to play several games and did not know about the game’s specific features like purchases. An in-game purchase can be of theme, character, attire, equipment, and many more. For example, a shooting game will have in-app purchases like buying new guns, new attire, specific character, themes, and many more. After studying a recent official report, it is seen that there is an increase of 6x times in the purchases of a game when the mobile game ads advertise it.
When people get to know about such things, they show their curiosity and interest in buying such additional products to make their gameplay attractive and creative. And this way is most used in showing off their friends. In response, their friends also bought some additional features by in-app purchase and responded to them. The overall result is selling products by the advertisement and profitable to the gaming developer’s business.
- Boosting the user’s experience
A gaming ad can be beneficial for the user. It provides the summary of the game and allows the player to play the demo version on their mobile screen without downloading and installing the complete version of the game. It will enhance the attraction of the user and their experience. If gamers find the game genuine and playable, they can install or download the entire application from the official website.
It is a very frustrating process when a user has to download a complete version of the game and later found it very bad and non-supportive to their operating system. This thing can be happened by clicking on fake game ads. So players are advised not to click on such advertisements if it looked improper and disgusting and not allowed a user to play a demo version of the game and force a player to download the official game.
At the above segment, a user understands mobile games ads and their benefits for both developer and the player.