Have you ever organized a gamification event that does not work well? Perhaps you might think you have followed every piece of advice on other blogs to deliver your message effectively. Or you might be organizing a gamification event for the first time and to learn from others’ experience to avoid making any mistakes in the event.
Moreover, you have to consider that the games for events model properly aligns with the meeting objective. With thousands of games present out there, many games will productively match, but some will not work for your business event. Therefore, you have to choose wisely and create a gamification event that will work well with your meeting’s objective while creating a positive environment during the event.
It keeps players engaged with the gameplay, and results will encourage them to play more games. You should use a leaderboard to display the work of gaming events carried during the event; It will enhance the the employee’s enthusiasm level. Moreover, it will help develop a positive environment in the business event where players are actively participating in the games. To prevent you from making common mistakes while organizing a gamification event, here are some common mistakes you should avoid to carry out a perfect event successfully.
- Attendees Might Lose Their Interest After Day One
One of the expected outcomes of gamification events is that attendees lose their interest after the completion of day one because there are a handful of people who are already much far ahead of everyone that most participants feel that they do not stand a chance to win. From developing thousands of games for events, it is seen that each participant will consider winning in different ways.
Some attendees would like to win the overall game, and others might define winning as a score more on the leaderboard. Whereas some might want instant gratification results like in spin the wheel prize or some may winning by scoring higher than their friends. Thus, most attendees lose their interest even after the first day of the event as the games were designed to have only one reward system, like a player with more points will win the game.
Organizers need to keep players’ feeling that they can still win the game, even though they begin playing later. It will encourage them to participate in branded games events in which you can promote your product more effectively.
- Challenges Focus On Event App Usage Instead Of Content Mastery
These days, most gamification events include app-based challenges like players have to download the application and begin playing their games for events, etc. Do you think that these actions will serve your meeting purpose? Does it help in promoting your product? Or how it will aid in upselling a customer? No, it does not!! Marketing leaders and sales leaders want to develop such games that connect intending to organize the event rather than enforce the app’s value.
Thus, businesses and organizers have to consider strategies based on the content you want to deliver to a prospective audience. You have to focus on reinforcing critical messages in their games; to do so, sales and marketing leaders have to think about creative ideas that perfectly align with the meeting’s primary objective. Moreover, you can gain more insight from customers/employees by asking several important questions that test their attitude towards the organization.
- Attendees Can Enter The Game Through The App Only
One of the major mistakes that can be created while developing games for events model is that most organizers limit the challenges to the event app only, which reduces the social interaction between the organizer and the attendees. Though it simplifies the event and might bore the attendees to participate, incorporating physical challenges might create an engaging and exciting environment in the event.
Therefore, organizers should consider various game designs that enable players to win points by participating in engagement games, which can boost the attendee’s involvement level. You can also add points from other games and display them on the leaderboard; it will help increase the attendee’s morale and maintain a positive vibe in the room.
Therefore, you should develop games like watching a demo, using a trivia bar to test the attendee’s knowledge, incorporating role-play games that will spice up the things around, or setting up a game that focuses on promoting the brand. It will help you create an exciting environment in the room and encourage attendees to participate in the game program.
These are the common mistakes that you need to avoid to carry out your event effectively.